Monday, June 18, 2007

Romney Builds Lead In Early Voting States

In the News

Romney Uses Organization, Advertising To Build Lead In Early Voting States

By: Glen Johnson
Associated Press

"Forget the national polls for Mitt Romney.

"Slowly, methodically, the Republican presidential contender has seized the advantage in the early states that count, relying on a solid organization, $4 million in advertising and an aggressive approach.

"It's propelled him to the top of polls in the caucus and primary sites of Iowa and New Hampshire, and laid the foundation for what some analysts argue is greater success." ...

"Romney was campaigning in Iowa this weekend, his 11th trip to the lead caucus state and among the most of any candidate. Romney has also outpaced his rivals with eight visits to neighboring New Hampshire, where he has a summer home, and 10 to South Carolina, another state where he just won a straw poll among Republican women.

"Unlike others, though, Romney is now on his second and third meetings with top political leaders in the early voting states. His 'Ask Mitt Anything' town hall meetings with the public have become a campaign trail staple. He's also not above stroking local egos, praising Iowans and New Hampshire residents for their close scrutiny of the candidates and arguing that their states should remain the first to vote."

'The aggressiveness, the early aggressiveness, was a huge boon to him,' said Chuck Laudner, executive director of the Republican Party of Iowa. 'They sent a DVD out in the mail, glossy fliers. It cemented him as a front-runner here in Iowa in April and May. They didn't just come here at the end of the process like the others.'" ... "

'I think you reap what you sow, and Governor Romney has been running the most traditional campaign in New Hampshire for the longest time,' said Fergus Cullen, chairman of the New Hampshire Republican State Committee." ...

"Earlier this month in an interview with The Associated Press, Romney explained his strategy.

'I think the national polls are largely name awareness at this stage,' he said, 'but as time goes on, name awareness is replaced by "does the message connect" and "have you built a good grass-roots organization" and "have you raised enough money to get out there?"

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