Tuesday, September 25, 2007

Vote For Your Favorite Romney Ad

This morning, Romney for President announced the nine finalists for the “Team Mitt: Create Your Own Ad” contest and initiated voting at www.MittRomney.com/ChooseYourAd.

Voting ends this Wednesday, September 26th at 11:59 pm EDT. As our supporters Rally for Romney from coast to coast, the winning video will hit the airwaves as an official campaign TV ad.

The winner will become the first amateur ever to have his or her work used as an official television advertisement for a presidential campaign. This contest demonstrates Romney for President’s commitment to using cutting-edge technology to engage voters online and harness the extraordinary enthusiasm of its grassroots supporters.


Marc Ambinder at The Atlantic previewed the announcement earlier this AM:

Romney's Make Your Own Ad Contest Is Down To Nine Finalists

Later this morning, Mitt Romney's campaign will unveil the nine finalists in its inaugural make-your-own ad campaign. Out of hundreds of submissions, the campaign has winnowed the field to nine, and Romney supporters can pick the one they want the Romney campaign to broadcast. And the campaign promises to air the ad in rotation, although they won't say where, or when.

To prevent vote-rigging, voters are required to provide their e-mail addresses.

Some of the finalists are cute -- there's one with Romney and his grandkids. Others are picturesque -- there are lots of New Hampshire scenery shots. One quotes my National Journal colleague Charlie Cook, so I'll probably vote for it. One is... YouTube-y.

So far, Romney has spent almost $10M on television and radio ads.

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