Wednesday, December 19, 2007

"Searched" - New Romney Ad

Robert Gay, a former business partner of Governor Romney, recounts the story of his daughter who disappeared in New York City in the summer of 1996. When no one could find her, Governor Romney and his colleagues stepped forward and closed down their company in Boston, Bain Capital. Together, they headed to New York City to aid the search. Spreading out across the city, they set up command centers, combed through neighborhoods, passed out fliers and drew media attention to the case. Through their efforts, Robert Gay was reunited with his daughter. This ad is their story.

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